Accomplishments:

• Instructure

  • Pioneered the cross-sell marketing function on the demand generation team for both Higher Ed and K-12, leading to a 100% increase in cross-sell opportunities within the first 8 months.

  • Owned a pipeline goal for 15 products, achieving 125% of the target and generating $6M+ in closed won pipeline.

  • Led a statewide ABM initiative that drove a 30% increase in market penetration for the Impact product in Texas.

  • Generated 200+ new opportunities through 10+ live webinars and 8+ in-person events.

  • Implemented specific audience targeting parameters driven by data, product usage, demographics, and more.

  • Collaborated with other marketing departments and business units such as revenue operations, marketing operations, product marketing, paid media, email, content marketing

  • Leveraged Drift – the chat-bot, to move hundreds of prospects through the buyer’s journey and direct them towards targeted content.

• Automox

  • Collaborated with Customer Success leadership to define and execute a digital touch CS strategy, leading to a 200% increase in customer engagement through the Momentum Program.

  • Streamlined the operational execution of digital touch strategies in Gainsight, reducing manual effort by 6 hours per week and increasing consistency across customer interactions.

  • Developed and launched a 0-90 day onboarding strategy and 90-365 educational journey, leading to a 85% increase in early-stage customer retention.

  • Achieved a 30%+ increase in email click rates for the Momentum Program by refining content and targeting strategies.

  • Informed strategic decisions by analyzing customer behavior data, contributing to a 70% increase in long term product adoption and customer satisfaction.

• Constant Contact

  • Created and executed marketing plans that empowered small businesses to survive and excel during the pandemic, driving significant growth in their digital presence and customer engagement.

  • Led 200+ marketing services projects from initiation to completion, coordinating across multiple stakeholders to ensure seamless execution and client satisfaction.

  • Coordinated the creation of social campaigns for 70+ brands, ensuring alignment between campaign objectives and the visual content produced by the design team.

  • Budgeted, strategized, and developed comprehensive Google Ads (display, search, shopping) and social media ad campaigns, maximizing ROI and driving targeted traffic.

  • Developed content strategies for 150+ email campaigns and 50+ blog posts, contributing to a consistent brand voice and improved audience interaction.

• Feathr

  • Managed a variety of event marketing projects for over 40 high profile event organizers.

  • Created and launched over 300 retargeting, email marketing, and geofencing ad campaigns.

  • Generated ROI of 8-10x+ on event marketing campaigns.
    

  I have worked abroad in 9 countries and 4 continents.