Marketing with a purpose.
I build campaigns and systems that connect people with something useful. My work spans lead generation, lifecycle marketing, customer engagement, and the operations that tie them together.
Current role
Blackbird Health
Senior Manager, Lead Generation & Lifecycle Marketing
- Lead demand generation and lifecycle marketing for a pediatric mental health provider, helping families and referral partners find the right path to care.
- Build campaigns across paid media, email, outreach, webinars, and clinic launches for parents, pediatricians, schools, and other referral partners.
- Own HubSpot infrastructure, including workflows, lead scoring, audience segmentation, automations, and reporting.
- Develop nurture and re-engagement programs that help people take the next step, from an initial inquiry through the handoff to the care team.
- Manage agency, vendor, and contractor partnerships, and work with leadership, clinical teams, content, and sales to keep campaigns moving.
- Improve attribution and funnel reporting, using campaign and CRM data to identify gaps and guide decisions.
Instructure
- Pioneered the cross-sell marketing function on the demand generation team for both Higher Ed and K-12, leading to a 100% increase in cross-sell opportunities within the first 8 months.
- Owned a pipeline goal for 15 products, achieving 125% of the target and generating $6M+ in closed won pipeline.
- Led a statewide ABM initiative that drove a 30% increase in market penetration for the Impact product in Texas.
- Generated 200+ new opportunities through 10+ live webinars and 8+ in-person events.
- Implemented specific audience targeting parameters driven by data, product usage, demographics, and more.
- Collaborated with other marketing departments and business units such as revenue operations, marketing operations, product marketing, paid media, email, content marketing
- Used Drift, a chatbot, to move hundreds of prospects through the buyer’s journey and direct them towards targeted content.
Automox
- Collaborated with Customer Success leadership to define and execute a digital touch CS strategy, leading to a 200% increase in customer engagement through the Momentum Program.
- Streamlined the operational execution of digital touch strategies in Gainsight, reducing manual effort by 6 hours per week and increasing consistency across customer interactions.
- Developed and launched a 0-90 day onboarding strategy and 90-365 educational journey, leading to an 85% increase in early-stage customer retention.
- Achieved a 30%+ increase in email click rates for the Momentum Program by refining content and targeting strategies.
- Informed strategic decisions by analyzing customer behavior data, contributing to a 70% increase in long term product adoption and customer satisfaction.
Constant Contact
- Created and executed marketing plans that empowered small businesses to survive and excel during the pandemic, driving significant growth in their digital presence and customer engagement.
- Led 200+ marketing services projects from initiation to completion, coordinating across multiple stakeholders to ensure seamless execution and client satisfaction.
- Coordinated the creation of social campaigns for 70+ brands, ensuring alignment between campaign objectives and the visual content produced by the design team.
- Budgeted, strategized, and developed comprehensive Google Ads (display, search, shopping) and social media ad campaigns, maximizing ROI and driving targeted traffic.
- Developed content strategies for 150+ email campaigns and 50+ blog posts, contributing to a consistent brand voice and improved audience interaction.
